If you want to know how to start a home-based business. Working from home may sound like a walk in the park. You have to choose something that interests you and like doing. If you start a website about a topic that does not interest you. The chances are you will lose interest in it and fail.
To start any home based business you will only need these seven things.
- At least 50$
- An idea
- A website
- A computer or laptop
- An internet connection
- Some free time
- The will to succeed
You will notice I say at least 50$. Although in reality, you can get your home business started for around twenty-five to thirty dollars.
Choosing Your Home Based Business Idea
You have to decide if you want to start a website or a blog. Any blog or website should have a specific niche market. If you plan to sell products online please skip to Domain Name Registration section.
What Is A Niche Market
If you may have heard the term niche market and been wondering what does it mean? A niche market is the subset of the market on which a product or idea is focused.
An example of some popular niche markets for blogs and websites are:
- Health and Fitness
- Online Marketing
- Food & Drink
You should try to pick a niche for your website that you enjoy and have some knowledge about.
How To Make A Website
To build your website I recommend using WordPress to build your site. WordPress is an open-sourced content management system (CMS). It is super easy to use and you can get your site up and running in less than 30 minutes.
Domain Name Registration
Your domain name should be unique and relevant to the primary focus of your website or business name. If you are starting a blog, you may want to use your first name and last name to get your unique personal identity on the internet.
The domain name registration is a process that you should take some thought and time over. When you do your first domain name search, you may find that it is not available.
It is best practice to try to get a top level domain .com .net or .org when you register a domain name.
Other domain extensions are not as well know and may not be easy to remember for some people.
For example when I first tried to register this domain I wanted howtoworkfromhome.com, but it was unavailable due to domain name availability. After trying many variations, I found that the learhowtoworkathome.com was available.
Choosing your domain name is sometimes difficult due to the current availability of a domain name but try to get one that is all one word. I would not advise trying to register a domain like learn-how-to-work-at-home.com due to the number of slashes in it. When registering your domain name say it out loud and spell it out to see how it sounds. A website with a name that is easy to remember is going to get more repeat visitors than one that is difficult.
Do NOT use the free domain name offered by a web hosting company. The reason is that once you purchase the hosting, you are committed to using that hosting for the first year. You may find that you want to upgrade your web hosting and move to a more affordable hosting service.
- Signing Up For A Namecheap Account
- Registering A Domain At Namecheap
I will be adding my other site shortly which covers signing up at Namecheap and registering a domain.
Choosing A Web Hosting Service
Selecting WordPress hosting can be a bit confusing. One of the best web hosting providers is Hostgator they are one of the largest hosting companies around and also have 24/7 online customer support.
Hostgator offer WordPress Hosting though for more flexibility signing up for a Cloud Hosting Package is a better option. I say this from a programming point of view as you want to have a hosting package that allows you to have as much control over the server as possible. Either the Baby Cloud or the Business Cloud packages are the best choices.
How To Make A Good Website
Let me outline how to make a good website for your home-based business.
There are over a billion websites in the world today. The sites that stand out from others are well structured. So they are easy to navigate and have useful or interesting content.
Doing Keyword Research
Spend a few hours doing some keyword research. The best place to do this is by using Google Keywords Planner, this will give you a good idea of how popular your product, service or idea is. It is better to choose the keywords that have a reasonable search volume but not a lot of competition. Trying to focus on the top keywords is difficult and will take longer for your business to rank for. It is better to aim for keyword phrases, the ones that contain your desired keyword but have less competition as you will be able to rank for those more quickly. Once your website starts getting a reasonable amount of organic traffic it will eventually rank for the main keyword also.
Writing Good Content For Your Website
Your website should have as much text as possible in paragraphs built up of short sentences.
Each section of the content separated by HTML heading tags. Learn more about how to use HTML tags here.
Create Natural Website Content
The overuse of keywords is a common mistake people make when writing content for a website. Some search engines will see this as keyword stuffing and may end up marked s SPAM. All the written content should seem to have a natural flow. Take some time and even read it several times to make sure that it sounds natural. The content is attention grabbing and not stuffed with keywords. Search engines are getting smarter by the day. They even seem to pick up on keywords that are not next to each other in the text of your page, but relevant to your web page.
Checking Your Written Content
If your writing skills are not that good, there are several tools you can use to test the content you have written.
Grammarly is a tool to help you check and correct your punctuation. It also gives you hints when you have made any mistakes.
Readability Score is a good way of checking that your content is not too difficult to read. Unless you are writing a technical article it is always better to try to use simple words
Hiring A Freelance Article Writer
If you are not a good writer, I would recommend hiring a Freelancer to write your articles for you. Before you hire a freelance article writer or proofreader., you should always consider which group of visitors is your website trying to target. The important thing to remember for English language sites. Is that all the versions of English from the USA, the UK Australia are all different. You should try to use a native speaker from the same country as the website visitors you are targeting.
When you place an add to find a Freelancer, be sure to make clear exactly what you need them to do. Also, make sure add some questions to your advert. It is always better to evaluate the replies you get and choose one that has taken time to give you a personalized response that you understand perfectly.
A good place to find a freelancer or a proofreader for your articles is at Freelancer. You can also find links to some other freelance sites on the work from home jobs page.
Placing Images On A Website
Having an image or a few on each page is important. Each image should be correctly named and reflect a keyword of the main topic of your page. For example, the image at the start of this page is called how-to-start-a-home-based-business.
When you upload an image to the Media Manager in WordPress. You will also see an alt field that you should fill in with your focus keyword. In this case, if you right click and inspect the image. You’ll notice it has an alt value that is relevant to this page name.
Note: It is important to rename your image before uploading it to WordPress.
An excellent resource for good images is Shuttershock. Please remember to read the license information before placing any on your website.
How To Make A Successful Website
A successful website is one that has lots of visitors. It needs to have content that people will find useful and want to share. Natural links back to your site give your web page more authority in the eyes of search engines. The more visitors you have, the more successful you will be.
Getting Good Quality Backlinks
Getting good quality backlinks is important to the success of any website. However, purchasing backlinks or creating links back to your site in directories that have paid listings is a bad idea. The best way to get backlinks is to get them naturally from your visitors. This is the reason why you need to create eye-catching content that people will want to share. You can, of course, ask people you know to add a link from their site to yours. However, the content in and surrounding the link should be relevant to your website.
Note:> Signing up for any offers you see to create backlinks for you will only backfire on you and destroy your website’s chances of success. Most search engines can usually tell when a site has unnatural backlinks.
Search Engine Optimization
Search engine optimization (SEO) is vital on a website. The page title, meta description, a heading and the content should contain the focus keyword. All search engines have slightly different algorithms though they all look for keywords. Overuse of certain words or keyword stuffing is something that can have adverse effects on your search ranking.
Successful SEO (Search Engine Optimization) can be achieved using the Yoast Plugin for WordPress they also offer a wide range of good SEO services.
Getting Visitors To Your Site & Generating Online Sales
If you would like to learn about how to get more visitors to your website, and generate more online sales. I recommend following Neil Patel. Neil Patel is a digital marketing genius who has advised some of the largest companies such as Google and eBay.
Neil also has this excellent book out Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum which will give you some amazing tips.
How To Make Money From A Website
Many people ask how do websites make money?
There are many ways to make a passive income from a website. The best sources of revenue are advertising revenue, affiliate marketing and, selling products. Passive income is money that you receive on a regular basis without having to do much to make it.
When placing advertisements on your site, the best choice is Google Adsense. Google Adsense is by far the largest online advertising network on the planet. It is possible to make hundreds or thousands of dollars a day from Adsense. If you have enough visitors and your adverts are correctly placed.
It is relatively easy to sign up for Adsense through the process will take several days. Once approved you can place three display ads and three links adverts on each page. Adsense adverts positioned in the content work much better than ones in the top heading or at the sides of a page.
You can get started with Google Adsense here.
Affiliate Marketing is a method where you promote other people’s products. In return, you earn a commission every time one of your visitors buy a product.
Some good places you can find products to offer to the audience of your website are:
ClickBank Clickbank is one of the oldest affiliate marketplaces with thousands of digital products you can resell.
When embedding links on your site, it is always recommended to use plain HTML links and not ones with images.
See Pat Flynn’s Smart Passive Income for a good explanation of what affiliate marketing is and how it works.
Drop shipping is an inventory management method in which the retailer does not keep goods in stock but instead sends customer orders and shipment details to either the wholesaler, another retailer or directly to the manufacturer, who then ships the goods directly to the buyer.
As in any retail business, most retailers make their profit on the difference in price of the wholesale price and retail price of the products they are selling. In some cases, the retailers have an agreed commission based on the percentage of sales, paid to them by their supplier.
Drop shipping is a popular home-based business model since it is very cost effective.
Selling Products Online
If you are planning to sell a selection of products online one of the best ways is to use Woo Commerce. Woo Commerce is a plugin that you can integrate with WordPress and set up in about 1 hour. The only requirement is you will need to use a WordPress theme that is compatible with Woo Commerce.
Pat Flynn’s Let’S Explore What Passive Income Is All About is one of the best guides to learn about how to make money online from your home based business.
Starting a home-based business is fairly easy and can be done without spending too much. The first thing you should do is sit down with a pen, and a piece of paper write a list of possible business names and other ideas you have. Spend a few days planning and make a list of things to do. Do some keyword research, and only get started when you are feeling good about your plan. As long as you follow the points listed above, starting your home-based business will go smoothly.